After watching the videos on the Lectures and Resources page and reading Chapter 1 & 2 of the textbook answer the questions below: Put the headers before your answers please!

After watching the videos on the Lectures and Resources page and reading Chapter 1 & 2 of the textbook answer the questions below: Put the headers before your answers please!.

After watching the videos on the Lectures and Resources page and reading Chapter 1 & 2 of the textbook answer the questions below: Put the headers before your answers please!
Question 1
What did you take away from the reading material already? Is the Marketing concept different or more involved than you thought? Tell one fact/concept you found that is different or new to you. Put the textbook citation at the end of the answer.
Question 2
Google to find a company that is one of the top at marketing (in your opinion). Tell who it is, and why and how they have best practices-at least according to their website and reviews. Put any websites you used at the end of the answer (no plagiarizing!).
You may use your personal opinion in this forum, but be sure to maintain a scholarly approach — in other words, informed opinions are expected where you link your thoughts/opinions to the course material. Full sentences are required.
Book:
Marketing Management 3ed.
Authors: Marshall, G. W., & Johnston, M. W. (2019)
I don’t have the book
Publisher: McGraw-Hill Education
ISBN: 978-1-259-63715-5

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