Assignment Brief.
Assignment Brief
As part of the formal assessment for the programme you are required to submit
a Health Promotion assignment. Please refer to your Student Handbook for full
details of the programme assessment scheme and general information on
preparing and submitting assignments.
Learning Outcomes:
After completing the module you should be able to:
1. Identify and explain the origins of health promotion.
2. Appraise the key theories and concepts that inform health promotion and relate
these to specific health promotion approaches and methods.
3. Plan and evaluate health promotion programmes in light of specific examples
showing an evidence-based approach, creativity and innovation.
4. Identify a variety of communication strategies to disseminate health promotion
messages.
Graduate attributes
Perform effectively within the professional environment. Work within a team,
demonstrating interpersonal skills such as effective listening, negotiating, persuading
and presentation. Be flexible and adaptable to changes within the professional
environment.
Maximum word count: 4000 words
Please note that exceeding the word count by over 10% will result in a reduction in
grade by the same percentage that the word count is exceeded.
You must not include your name in your submission because Arden University
operates anonymous marking, which means that markers should not be aware of the
identity of the student. However, please do not forget to include your STU number.
Assignment Task (4000-Word Report)
This assignment is worth 100% of the marks for the module.
Background Context:
In the weeks since Public Health England (PHE) announced its partnership with
Drinkaware for the ‘drink free days’ campaign, it has faced widespread criticism. The extent
of the concern may have taken some, including PHE, by surprise. However, the fact it has
raised the profile of debates about industry-Government partnerships may be seen by
critics as an important repercussion.
An open letter expressing concern about the partnership has now been released, calling on
UK public health scientists to sign and support its calls for PHE to “work with your Alcohol
Leadership Board to formulate and publish guidelines for engagement with the alcohol
industry and its associated organisations”. The letter argues the decision has led to
significant “reputational risk to PHE’s status as a provider of impartial, evidence-based
advice” and its authors are “alarmed by public statements from PHE” in response to
concerns raised. (Alcohol Policy UK, 2018).
Question 1:
Describe and discuss the origins of the ‘Alcohol Reduction strategy in England’; tracing it
from the Ottawa Charter and Alma Atta declaration to the Drinkaware campaign.
Further guidance:
a. Describe the history of the alcohol reduction programme from 1970 to the
Launch of the Drinkaware campaign. Link this history to the Ottawa Charter and
Alma Atta declaration.
b. Discuss the rationale for the launch of the Drinkaware campaign and the
involvement of Public Health England with the campaign.
c. Support your work with properly cited and referenced source materials.
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