Creating value for patients.
An essential component of creating value for patients is an effective team of healthcare professionals.
Chapter 6 provides an example of the work that East Texas Medical Center Regional Healthcare System
(ETMC) did to the create service education program to get all of their team members on board- THE WOW
Program. (pages 176-179)
After reviewing this example:
1) What are the two most important actions that ETMC took to engage their team members in their service
2) How could you ad a future healthcare leader, utilize these actions to create a service-oriented team?
Reference: Healthcare Marketing
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