DISPLACEMENT ANALYSIS

DISPLACEMENT ANALYSIS.

SECNARIO:
The Vineyard Hotel has 70 rooms, a beautiful restaurant and a conference room with a maximum capacity of
30 guests. The high season for this hotel is during the summer, mostly driven by leisure transient travelers who
are coming to Niagara. One of the busiest weekends in the year is the “Canada Day” long weekend and
historically the hotel has had high occupancies during this weekend. The demand in the entire region is high
during this weekend. The revenue manager has therefore forecasted to have an average ADR of $195 all
driven by transient travelers. Normally the hotel has not taken any groups over this weekend, however this year
the hotel received a group request from a Travel company called “Travel Fun”. The Vineyard Hotel has
received other groups from “Travel Fun” and this company has given the hotel bookings during low season as
well.

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