Evaluation of a competitive environment..
Provide an individual project report which covers both theoretical and practical application of the digital design theories, including
the development and recommendations for a digital transformation solution in an organization of their choice. Demonstration of the use of digital
interfaces, applications and understanding of new business models and disruption are expected.
The project should include recommendations on the implementation of digital technologies and solutions to improve the effectiveness of an
organization through the definition of this digital transformation strategies.
The report will comprise:
• Audit of the current digital landscape of the organization.
• Evaluation of the competitive environment.
• Identification of target customer segments.
• SWOT of the current landscape and TOWS matrix of proposed solution.
• Definition of objectives, strategies, tactics and architecture.
• Outline of the proposed solution implementation.
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