how the product or service is currently positioned in the marketplace, recommendations for the target audience,.
It should reflect the incorporation of feedback gained throughout the course. Specifically, the new media campaign plan should include the following: how the product or service is currently positioned in the marketplace, recommendations for the target audience, goals and objectives, strategies and tactics, and a measurement plan. Paper Topic: Brittany Bridal Boutique Enclosed Documents: 1. Two examples of new campaign paper with power point presentation. Use these two examples as a reference and guide to how the final paper should look and detail. Note: 10-2 PowerPoint for Brittany Bridal Boutique is already complete. I have incorporated it as a reference/guide for writing the final paper. 2. Module Two, Six and Eight papers to used within your final paper 3. Final 10-2 power point presentation that will go along with your paper. Please the ensure information from the power point presentation ties in with the paper. 4. Final Project Rubric (Paper details is on the first 3 pages. Don’t worry about the power point portion it is already complete) Paper will focus on these 4 areas: 1. Detail your positioning research and the results. (how the product or service is currently positioned in the marketplace) 2. Describe the plan you intend to implement. (recommendations for the target audience, goals and objectives, strategies and tactics) 3. Describe how you will execute your plan. 4. Describe how you will measure and evaluate the results of the measurement across the life cycle of the campaign. (a measurement plan) Refer to the rubric before writing the paper, the rubric has additional details on each of the 4 areas, please refer the rubric before beginning the paper. Paper should mirror the rubric.
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