MECM20011: APPROACHES TO MEDIA RESEARCH assignment 代写.
MECM20011: APPROACHES TO MEDIA RESEARCH assignment 代写
) A critical glossary of 1500 words 40%
Choose 6-8 of the weekly keywords and produce glossary definitions of around 200-300 words. Offer a definition of the keyword in your own words (no direct quotation) and critically reflect on how the term has been used in media research. Organise your selected entries in alphabetical order.
The aim of this assessment task is to demonstrate your your understanding of key concepts and how they have been/can be mobilised in media research. While it is expected that many of your definitions will be drawn from the lectures and readings, for some keywords, you may need to conduct additional research. NB. some of the keywords can be applied to other fields of inquiry., so please ensure that the definition you provide is related to media and communication.
Weekly Keywords
Week 1: Cultivation, cultural indicators, desensitisation, mean world syndrome, media effects, content analysis, qualitative methods, quantitative methods.
Week 2: discourse, critical discourse analysis, lexical choice, ideology, labeling.
Week 3: rhetoric, poststructuralism, nonfiction film, documentary, icons, index.
DISCURSIVE APPROACHES TOMEDIAMECM20011: APPROACHES TO MEDIARESEARCHDr Matthew SiniDISCURSIVE APPROACHES TO MEDIA‣ DISCOURSE‣ DISCOURSE ANALYSIS‣ APPROACHES‣ CRITICAL DISCOURSE ANALYSIS‣ KEY CONCEPTSLANGUAGE NOT ONLY “SAYS”THINGS.LANGUAGE ALSO “DOES”THINGS.DISCURSIVE APPROACHES TO MEDIAWHAT IS DISCOURSE?▸ from Latin discursus, meaning “running across” or “runningto and fro”▸ the “landscape” in which media texts operate▸ this discursive landscape shapes the way in which wespeak about the world.DISCURSIVE APPROACHES TO MEDIADISCOURSES OF SEXUALITY▸According to 19th century, neither homosexuality norheterosexuality “existed” as discourses.TEXTWHAT IS DISCOURSE ANALYSIS?▸ Examines patterns of language across texts and considersthe relationship between language and the social andcultural contexts in which it’s used.▸ The ways that use of language is influenced byrelationships between participants as well as the effectsthe use of language has upon social identities andrelations.“NEWS IS A REPRESENTATION OF THE WORLD IN LANGUAGE … IT IMPOSES ASTRUCTURE OF VALUES, SOCIAL AND ECONOMIC IN ORIGIN, ON WHATEVER ISREPRESENTED. NEWS IS A REPRESENTATION IN THE SENSE OF CONSTRUCTION;IT IS NOT A VALUE-FREE REFLECTION OF “FRUITS” … EACH PARTICULAR FORMOF LINGUISTIC EXPRESSION IN A TEXT – WORDING, SYNTACTIC OPTION, ETC. –HAS ITS REASON. THERE ARE ALWAYS DIFFERENT WAYS OF SAYING THE SAMETHING, AND THEY ARE NOT RANDOM, ACCIDENTAL ALTERNATIVES. DIFFERENCESIN EXPRESSION CARRY IDEOLOGICAL DISTINCTIONS (AND THUS DIFFERENCES INREPRESENTATION.”(FOWLER, 1991: 4)DISCURSIVE APPROACHES TO MEDIADISCURSIVE APPROACHES TO MEDIAAPPROACHES▸ focus on language in use to discover how it varies and relatethis variation to different social situations and environments, ordifferent users.▸ Focus on the activity of language use, rather than the languageitself.▸ Looks for patterns in the language associated with a particulartopic or activity.▸ Patterns within much larger contexts, such as those referred toas “society” or “culture.”TEXTCRITICAL DISCOURSE ANALYSIS (CDA)“CDA has a range of approaches, but is guided mostly by these ideas:Addressing social problemsView of power relations as discursiveDiscourse as something that constitutes society and cultureDiscourse does ideological workDiscourse is historicalThe link between text and society is mediatedDiscourse analysis is interpretive and explanatoryDiscourse is a form of social action”(Lé and Lé, p. 8)TEXTKEY CONCEPT 1: SOCIAL POWER“Power is the ability not just to tell the story of anotherperson, but to make it the definitive story of that person.” –Chimamanda Ngozi Adichie.CDA more interested in implicit rather thanexplicit forms of social power.TEXTKEY CONCEPT 2: IDEOLOGYIdeology “is defined in terms of the fundamental cognitive beliefsthat are at the basis of the social representations shared by themembers of a group. Thus, people may have ideological racist orsexist beliefs (e.g. about inequality) that are at the basis of racistand sexist prejudices shared by the members in their group, andthat condition their discourse and other social practices. We thusat the same time are able to link ideologies with discourse, andhence with the ways they are (discursively) reproduced, as well asthe ways members of a group represent and reproduce theirsocial position and conditions in their social cognitions anddiscourses” (van Dijk 2004, p. 27).TEXTIDEOLOGY CONTTEXTKEY CONCEPT 3: SOCIAL PRACTICES▸ Social practices are the processes and effects in whichdiscourse is seen to operate.TEXTCDA METHODOLOGY▸ Describe▸ Interpret▸ Explain▸ Reflect
MECM20011: APPROACHES TO MEDIA RESEARCH assignment 代写TEXTCDA AND NEWS MEDIATEXTDISADVANTAGES/CRITIQUES OF CRITICAL/DISCOURSE ANALYSIS▸ Linguistic bias.▸ Cultural bias. Mostly Western focus.▸ Often ahistorical.▸ Methodology is not systematic or rigorous (CDA especially).▸ Political and social ideologies are projected into the datarather than being revealed through the data. Tendencytowards confirmation bias.DISCOURSE SHAPES OUR MEANING-MAKING AND SOCIAL PRACTICE. ITREGULATES OUR CULTURE AND ITS CULTURAL PRODUCTS BY DEFININGAND PRODUCING THE OBJECTS OF OUR KNOWLEDGE. BEING ATTENTIVETO THE ROLE THAT DISCOURSE PLAYS IN THE MEDIA WILL HELP USUNDERSTAND THE NETWORK OF IDEOLOGIES AND THE PROCESSES OFHEGEMONY IN CONTEXT, RATHER THAN LOCATING IT SOLELY IN ONE ORTWO TEXTS. IT CONNECTS SOCIAL REALITY TO REPRESENTATIONALFORMS AND INTENDS TO REVEAL TO US THE STATUS QUO.MECM20011: APPROACHES TO MEDIA RESEARCH assignment 代写
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