Positioning and Branding

Positioning and Branding.

Create the Positioning and Branding portion of the Marketing Communications Plan using the business and information presented in the case study.

In 400-600 words, answer the following: Determine branding for the restaurant. Does the restaurant need a new brand and/or name? Explain. Design a logo. (This may be scanned into a pdf document)
In 400-600 words, create the positioning statement for the restaurant.
Using feedback, update and make changes to the previous section of the plan.
Adhere to the Publication Manual of the American Psychological Association, (6th ed., 2nd printing) when writing and submitting assignments and papers.

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