Research Milestone 1.
Research Milestone 1
Topic = Globalization
PART A.
1. Sharifonnasabi, Z., Bardhi, F., & Luedicke, M. K. (2020). How globalization affects consumers: Insights from 30 years of CCT globalization research. Marketing Theory, 20(3), 273–298. https://doi-org.lc.idm.oclc.org/10.1177/1470593119887469
It should be first noted that with increased globalization, organizations are looking out for expanding their firms in other geographical territories of the world
2. Mader, M., Steiner, N. D., & Schoen, H. (2020). The globalisation divide in the public mind: belief systems on globalisation and their electoral consequences. Journal of European Public Policy, 27(10), 1526–1545. https://doi-org.lc.idm.oclc.org/10.1080/13501763.2019.1674906.
However, before expanding, they will need to carry out needs analysis and even check upon the overall demand of the customers in the new market scenario. Based on that, they will need to frame their market strategies, which will then allow the given company to perform better.
3. Malik, S., & Kapuria, C. (2020). The Globalization and Governance Nexus – Evidence from Emerging Asia. IUP Journal of Applied Economics, 19(1), 7–27
The given resources will thus help in determining the strategies that should be adopted for the purpose of achieving the intended goals of the organization. Also, it reflects on the steps that the concerned Human Resources (HR) department need to take to train the staff on globalization principles and the new work approach that they need to take amid the given work environment.
PART B.
As a business student, it will be important to understand on the role of the different factors on the performance of the organization. In a given context of globalization, the organization will need to follow to local cultures and social values of the customers. They will also need to adhere with the rules and regulations and only then start their business operations.
Later, they will need to train their working staff on these values and aspects, which will not only improve their performance but also exceed expectations of the customers in new location. Hence, it becomes more important to determine the possible factors of globalization that can have a direct impact on the performance of a given company.
