T-Test Analyses (DUPONT)

T-Test Analyses (DUPONT).

(1) Using the Dupont data set:

A: Conduct independent samples t-test to determine if there are any differences between males and females on the seven factors considered in selecting carpeting. Use Q14 as the grouping variable and Q7a through Q7g as the test variables.

B: Conduct independent samples t-test to determine if there are any differences between males and females on the four statements that describe their opinions about carpeting. Use Q14 as the grouping variable and Q13a through Q13d as the test variables.

2. Prepare a report of your analysis focusing on the significant differences between the variables. What marketing implications could be drawn from the results? Be specific.

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T-Test Analyses (DUPONT)

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