The presentations will be done at the end of the semester so that this becomes a collaborative learning experience.
I’m working on a retail management discussion question and need a sample draft to help me learn.upSelect a retailer that you have an interest in for this assignment
Prepare a paper (individually) and presentation (as a group) about your retailer using
the guidelines that follow. The presentations will be done at the end of the semester so
that this becomes a collaborative learning experience. In researching and preparing
your paper, you should use a minimum of 5 sources of information. Develop a reference
list of your sources and appropriately reference them throughout the paper as you
present information from them.
1. Describe the current climate and situation that your retailer finds itself in as it
attempts to compete. Describe what is occurring in the industry. Provide a
brief overview of the retail sector in which the retailer operates. What environmental
and economic factors are affecting the retailer? Describe competitive pressures,
changing demographics and buying preferences, consumer behavior issues, image
issues, etc. that affects this retailer and how they conduct business? How has the
industry changed as a result of ecommerce and technology?
2. How has your retailer changed and evolved over time? What is your retailer‘s primary
business? What is their business model (how do they choose to operate)? What is their
corporate strategy? What are their goals? What parts of their business are growing and
generate the most revenue? How is your retailer seeking to increase revenue in the
Who are the retailers‘ competitors (both direct and indirect)? How does your retailer
compare to these competitors in terms of its size, market dominance/share, sales,
What is your retailer‘s competitive strength? How do they try to compete? Are there
strategies that have not worked for them?
What retailers have they identified as competitive threats? Why?
4. Retail Market Strategy
a. Target Audience – Who is their target audience? (describe demographically and
psychographically, if possible) How does this compare to the competition?
b. What image do they want to convey? How do they attempt to position themselves in
the minds of consumers in the market? What is their current image in the industry and in
the minds of consumers? Is this image working for them? How does this compare with
the image of competitors?
c. How do they make use of technology (web and ecommerce, supply chain
management, information systems, etc.)? How has technology affected the way they
e. What is their location strategy? Why have they chosen this strategy?
h. What is their pricing strategy and how does this affect their profitability?
i. Describe their approach to advertising and sales promotions. Has it been effective
j. What challenges does your retailer face in terms of the retail strategy variables just
described? Do some appear to be working better than others?
5. Summarize your retailer‘s primary strengths and weaknesses and support your
assessment. What are their biggest challenges now and in the future? How are they Requirements: 50 pages