Use the questions below to answer the questions regarding the ad you choose and type up your responses (one paragraph per answer):What type of TV spot was it?Humor.
Can you help me understand this Communications question?Super Bowl LV (55) airs on February 7, 2021. Ads running during the 50th Super Bowl reached more than one billion people. You get to be the judge ~ was their investment worth it? Select one ad from THIS YEAR’s Super Bowl. Upon choosing your ads, please answer the following questions. Use the questions below to answer the questions regarding the ad you choose and type up your responses (one paragraph per answer):What type of TV spot was it?Humor
Emotion (love, health, retirement)
Family (babies, dogs, couples, friends)
Fear (of missing out, or fear in terms of danger – break-ins, insurance, etc.)
Social Anxiety (dandruff, teeth yellowing, losing hair)
What did the commercial feature?
Fantasy? (talking animals, babies, future, animation)
Celebrity testimonial or endorsement?
“Everyday Person” testimonial or spokesperson?
Did the spot contain a central selling theme? In other words, what was the heart of the message?
Who was the audience targeted? List presumed demographic (age, gender, ethnicity)
In addition, was there pre-game buzz or media coverage generated from the ad due to pop culture references, early critiques or other prominent issues such as content controversy?
6. Did any of this exposure extend after the ad ran such as the next day, including immediate sales growth or customer fascination (or repulsion)?How effective do you think the ad was: (answer each of the four following within this paragraph or via bullet point)
a. Did you like or dislike the ad and WHY? b. Where did the ad rank overall (based on what ad critics are saying)? And, what source can you cite?c. Can you find any information on reactionary behavior (sales, protests, social media postings)?d. What is your personal opinion of the ad? (Short=”liked it”; “loved it”; “hated it”; “meh”; “ok”; “what were they thinking?”; “who approved this?” – something like that.)RequirementsWrite in narrative form.
Your paper should be no more than two pages, double-spaced and only include seven short paragraphs (you can answer questions 1, 2 and 7 in bullet points) per ad analysis.
Check for spelling and always proofread before uploading.
Requirements: should be no more than two pages