Using Interviews or Observations for Qualitative Research.
When obtaining data either via interview or observation, suggest at least three ways in which rapport can be
established at an early stage. In your post, address the following:
What are the advantages, disadvantages, and ethical considerations of each of the suggestions?
Should your approach for developing rapport change based on the type of data sought?
References
Use your Doing Research in a Business World text to read the following:
Chapter 15, “Interviewing.”
Chapter 16, “Non-Participant Observation.”
Review the following:
Chapter 15: Interviewing [PPTX].
Chapter 16: Non-Participant Observation [PPTX].
Use the Internet to read or view the following:
Cassell, C. (2015). Understanding research interviews [PDF]. In Conducting research interviews for business
and management students (pp 1–9). Retrieved from http://study.sagepub.com/sites/default/files/Cassell.pdf
McCammon B. (n.d.). Semi-structured interviews. Retrieved from
http://designresearchtechniques.com/casestudies/semi-structured-interviews/
Think Media. (n.d.). How to record skype interviews – Tips & tricks [Video] | Transcript. Retrieved from
Running time: 04:26.
Gibbs, G. R. (2010). (Producer). Writing memos for qualitative research [Video] | Transcript. Retrieved from
Running time: 32.13.
MeanThat. (n.d.). (Producer). 5.2 Participant observation and structured observation data [Video] | Transcript.
Retrieved from https://youtu.be/hGB4WdfEXRU
Running time: 15:09.
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