What is the background to this company?Is the strategic direction of the company sound, now and for the future?Discuss

What is the background to this company?Is the strategic direction of the company sound, now and for the future?Discuss.

You are working as an investment consultant and have been given the following brief by potential investors:

We are interested in investing in a company in the tourism and hospitality sector. Please prepare a report on a company of your choice from this sector. The company must be one in which I can buy publicly listed shares. I have four main questions:

•What is the background to this company?

•Is the strategic direction of the company sound, now and for the future?

•Will the financial performance of the company give the investor a good return?

•Does the company behave responsibly in terms of its business practice?

The company I chose to do is easyJet plc.

Report format and has to be in third person

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What is the background to this company?Is the strategic direction of the company sound, now and for the future?Discuss

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