HC2022 Marketing Research

Assessment Task – Tutorial Questions Assignment
Unit Code: HC2022
Unit Name: Marketing Research
Assignment: Tutorial Questions
Due: 11:30pm 13th October 2020
Weighting: Total Mark 50 = 50%
Purpose: This assignment is designed to assess your level of knowledge of the key topics
covered in this unit.
Unit Learning Outcomes Assessed:
1. Evaluate theoretical and practical knowledge of Marketing Research
2. Analyse marketing issues and strategies using core marketing concepts and work with
others to develop marketing strategies.
3. Analyse and evaluate research methods, using primary and secondary data, design
questionnaire, statistical analysis and write research report.
4. Demonstrate research skills, showing initiative in consulting the academic literature
and integrating fresh ideas into the discourse in preparation for life-long learning
5. Demonstrate the capacity to write persuasive reports containing sound
recommendations, in preparation for their career in business.
Description: Each week students were provided with three tutorial questions of varying
degrees of difficulty. These tutorial questions are available in the Tutorial Folder for each week
on Blackboard. The Interactive Tutorials are designed to assist students with the process, skills
and knowledge to answer the provided tutorial questions. Your task is to answer a selection of
tutorial questions covered over Week 2 to Week 11 inclusive.
It is important when you answer the questions, you do not just copy and paste the answers from
other sources, but rather, try to paraphrase it and provide reference (in- text referencing) to
your answers. All references must be listed appropriately at the end of the report using Harvard
referencing style.
The questions to be answered are:
Question 1 Week 2 tutorial questions – Lecture 2 (11 marks)
Homeware Greens is small Australian company based in Adelaide, who has been successful in
selling certified environmentally sustainable homeware and gifts products made in Australia.
The owners of Homeware Greens want to expand their business and have identified Melbourne
as a potential new market to enter. You have been asked by the owners provide proposal of an
online gift shop. Compare this type of gift store to the traditional ‘brick and mortar’ store. How
might the research design differ for each? Refer to Week 2 Lecture slides and recordings for
more information. (Must provide 2 references, there should be at least one academic reference
and one non-academic). (At least 400 words).
Question 2 Week 11 Tutorial Question – Lecture 11 (11 marks)
List and describe the components of a research report and provide a brief overview of each
component? Refer to Week 11 Lecture slides and recordings, as well the internet for further
information. (Must provide 2 references, there should be at least one academic reference and
one non-academic). (at least 400 words).
Question 3 Week 4 Tutorial Question – Lecture 3 (7 marks)
How can you identify the difference between quantitative and qualitative question? Conduct
an internet search citing your references of respected authorities on this subject. Refer to Week
3 slides and recordings for further information (Must provide 2 references, there should be at
least one academic reference and one non-academic). (At least 200 words).
Question 4 Week 5 Tutorial Question – Lecture 4 (7 marks)
Suppose you were working for a company that wanted to start a business selling hand-made
acoustic guitars. Pricing is a big part of the decision-making. Secondary information is
available via the internet. Using eBay (http://ebay.com.au) or Amazon
(https://www.amazon.com), identify four key brands of vintage acoustic guitars listed for sale
that seem to be associated with the highest prices. As the company wishes to charge premium
prices based on the information that you gathered before. Explain how this information can
support and justify the premium prices for their own hand-made acoustic guitars? Refer to
Week 4 slides and recordings for further information (At least 200 words).
Question 5 Week 6 Tutorial Question – Lecture 5 (7 marks)
There are many issues that researchers require consideration when designing market research.
Using an internet search engine of your choice, list and discuss five (5) issues that require
consideration. Student can refer to the ‘The nature of surveys’ section of the Week 5 lecture
slides and recordings for further information. (Must provide 2 references, there should be at
least one academic reference and one non-academic to justify your answer). (At least 200
words).
Question 6 Week 10 Tutorial Questions – Lecture 9 (7 marks)
What is the difference between descriptive and inferential statistics? Provide an example to
each. Refer to Week 9 lecture slides and recordings for further information (Must provide 2
references, there should be at least one academic reference and one non-academic). (At least
200 words).
Submission Directions:
The assignment has to be submitted via Blackboard. Each student will be permitted one
submission to Blackboard only. Each student needs to ensure that the document submitted
is the correct one.
Academic Integrity
Academic honesty is highly valued at Holmes Institute. Students must always submit work that
represents their original words or ideas. If any words or ideas used in a class posting or
assignment submission do not represent the student’s original words or ideas, the student must
cite all relevant sources and make clear the extent to which such sources were used. Written
assignments that include material similar to course reading materials or other sources should
include a citation including source, author, and page number.
In addition, written assignments that are similar or identical to those of another student in the
class is also a violation of the Holmes Institute’s Academic Conduct and Integrity Policy. The
consequence for a violation of this policy can incur a range of penalties varying from a 50%
penalty through to suspension of enrolment. The penalty would be dependent on the extent of
academic misconduct and the student’s history of academic misconduct issues.
All assessments will be automatically submitted to Safe-Assign to assess their originality.
Further Information:
For further information and additional learning resources, students should refer to their
Discussion Board for the unit.